DETAIL:
ICI PAINTS
POLYCELL SMARTSMOOTHER
Initial Brief:
- To design and develop the SmartSmoother specifically for use with the SmoothOver range of products
- Designed with a wide blade (25cm), enabling SmoothOver to be applied quickly and evenly with an easy sweeping action - and without leaving 'tramline' marks
Invicta Proposals:
- A one piece moulded handle incorporating a 25cm steel blade
- Ergonomic design for ease of handling
- Eurohook for merchandising and storage
Facilities Used:
- 3D SolidWorks
- Hand prototyping
- FDM modelling
- Tooling at Invicta
- 1st off approvals
- Main production of components
- Primary & secondary packaging
End Product:
- SmartSmoother
- Best new decorating product - 2004 DIY & garden show
- Featured on extensive TV advertising campaign
